How do you make sure that potential clients know what you do in your virtual assistant business?
How do you grab their attention and get them to see that YOU are the person they NEED?
This is where crafting a really great intro statement comes into play.
Some people might call it an elevator pitch. Whatever you call it, you should consider how you communicate what you do with others for maximum impact.
Here is a simple fill-in-the-blank formula that I use with my clients:
Hi, I’m (your name here) and I love to help/support/serve (name your target market here) who are struggling with (their pain point). With my (your services), I help them (benefits/outcome of what you do).
This concept is so effective because you’re hitting some main points here. You’re clearly stating what you do, who you do it for and how it helps them solve their problems.
Here’s a great example of an intro statement in action from Kate Wratten of Kativa Business Solutions, who is a member of my Virtual Assistant Empowerment Facebook Group:
How and where do you use it?
There are a number of ways and situations in which a statement like this comes in handy.
- Use it to introduce yourself at networking events.
- Use a version of your intro statement when speaking with potential referral partners so they know exactly who to send your way.
- Potential clients need to “see” themselves in your marketing, so you can use pieces of it on your website and on social media so that prospects know you’re a good fit. Here’s a great article from The Write Associate with more details on this.
So, what’s YOUR intro statement? How are you telling others about you and your business?
If you need help working on yours, as well as other foundational pieces of your virtual assistant business, join us in the VA Biz Foundation Group Program!