We’re often bombarded by all kinds of “things” for our business:
And while some things that we come across might be exactly what we need right now, other things can lead to overwhelm–and a smaller bank account.
So, how do you decide if it’s bright shiny object syndrome distracting you or if that product/program/software is really something that will help you rock your business?
Check out this video for my best advice (full transcript below):
Hey, it’s Alicia here from New VA Advice where I offer business, marketing, and mindset coaching to help virtual assistants get out of overwhelm and create a business that they love.
Today I want to talk about how to avoid bright shiny object syndrome as a service provider.
This can hit us all, whether we’re brand new to owning our business or we’ve been doing this for a while.
What do I mean by “bright shiny object syndrome?”
You might be checking your email or scrolling through Facebook. You see an ad for a new course or a piece of software. It sounds like something you’d really want. You might hear other people talking about a course and how great it is. Everyone seems to be buying it. You’re not sure if it’s right for you right now, but the price is really good, and they keep adding bonuses.
It could be a course.
It could be software.
It could be a program.
It could be coaching.
How do you know if you’re just being distracted by a bright shiny object that’s taking you off your path or if it is something that indeed could help you right now?
There are a couple of ways that you can figure that out.
First, what do I know about this topic? Why should you listen to my advice?
Well, I’ve been working online for a while and I have been tempted by bright shiny object syndrome myself. I’ve dealt with it. I’ve figured out a way to decide if it makes sense for me to purchase things.
I remember when I was just starting out online. I felt like I needed to get everything–every product and every program. I wanted to do what everyone else was doing because they looked successful, and I figured I must have to do all those things to be successful, too.
I’ve been there. I’ve had to make those decisions. Now, as a coach and mentor, I help people make those decisions. I wish I’d known someone in the industry when I was new at this to help me. I wish there had been someone to tell me, “You really don’t need that yet,” or “That particular product is not the best quality.”
Eventually, I made connections and found people that I could trust.
I want to be that trusted person for you.
I’ve been around, and I’ve seen lots of different programs, products, software, and I’ve gotten to know the people who create them. I really enjoy helping people make good decisions, whether it’s something you’re going to buy or download for free.
If you’re going to spend your time or money on it, you should think about whether it really makes sense for you. I love helping people figure that out.
How do you decide if it’s something worth your time and money right now or if it’s just another bright shiny object?
My best piece of advice is to think about your ONE NEXT STEP in your business.
Where do you want to be next?
What’s the ONE next action that you can take that will help get you to where you want to be—to advance your business?
What’s the one thing that you should be focusing on right now?
This thing that you’re thinking about purchasing or downloading—will it help you in that one next step?
You can even think about your next two steps, but I don’t want you to go further than that when it comes to this.
If this item is going to help you with that one next step to advance your business, then great. Grab it.
If you think it might help you further in the future, or next year, trust that you should let it go. You don’t need it right now. Know that when you are ready for that step in your business, you will find the right thing that you need at that time. It takes a little bit of trust.
I want you to focus on the here and now, and what you can do to advance your business and move forward. It will help you to get rid of the overwhelm.
How do you know your ONE next step?
That’s really important. You need to figure that out first before you can decide if this thing is what you should get right now or if you’re just being distracted by something.
For example, if you’re just starting out in your business, you should be focusing on the business building basics. You need to learn about running a business on your own. You need to decide what services you’re offering and to whom.
Those are your focal points if you’re just starting out. The things that you’re looking to acquire should have to do with those pieces and those pieces alone.
Right now, you shouldn’t be concerned with some high-end advanced-level marketing course. I know that you want clients. Everyone wants clients right away, but there’s some background work that you have to do before you get to that point.
If you’re new and just starting out, you should focus on the business building basics as well as what services to offer and to whom. That’s where you need to start. Then you can decide if a product, program or software helps you do those things.
Let’s take another example. Maybe you’re a little more seasoned and you have some clients, but your current focus is on getting more steady clients or changing the clientele that you want to work with. Then that’s your sole focus. You need to focus on something that will help you learn marketing—and just that. You don’t need 500 other things that happen to come up and sound good in the moment.
Really think about YOUR one next step and where you should be focusing in your business.
I promise you, that’s a great way to build it. Those little steps build onto each other. They are all forward progress in the direction that you want to go. They are advancing your business, one step at a time.
That’s my best advice on how to handle bright shiny object syndrome.
If you need help on your one next step or you want my opinion as to whether something would be a good purchase for you right now, schedule a free call with me:
I love helping people make decisions. I’m really good at helping you see your business from an outsider’s point of view in a big picture perspective. I know sometimes that can be hard to do on your own when you’re “in” it.
On the free call, we could talk about your one next step, if that’s where you’re stuck.
You could tell me about a program or product that you’re thinking of purchasing and ask my opinion on that.
We could also talk about how we can work together in a mentoring relationship. I’m really good at helping you create a plan, figure out your next steps, work the plan, and be held accountable for that plan.
If you want to talk about any of those things, schedule a free call with me.